NOW AVAILABLE IN ASDA

2019-10-23T07:24:38+00:0023rd October 2019|

The Free From Beer Co. Goes Up Against Gluten-Free Bottle Spin Offs Refusing to compromise on taste, original Free From Beer Co. chosen as Asda’s FIRST gluten-free can With ‘free from’ continuing to trend upwards and sales of gluten-free beers growing this year, a new gluten-free beer brand The Free From Beer Co. launches on 23rd Sept in Asda. It is The Free From Beer Co.’s first move into the off trade, having been launched nationally in 2018 on draught through bars and pubs. The NPD will be placed in Asda’s Free From aisle alongside bottled gluten-free versions of established beer brands and will be the first canned gluten-free beer offering chosen by the retailer. Eight x 330ml cans of Session Pilsner and Session IPA will roll out in over 100 Asda stores, with more listings pre-Christmas and in time for Veganuary - both the IPA and pilsner are vegan. The Free From Beer Co. is essentially a craft, gluten-free range with the brews taking longer than industrial beers through the brewing process, which removes gluten by using a completely natural enzyme added into the brewing process, breaking it down during fermentation. These craft beers may take longer to brew Read more