Every good story starts in the pub.
A group of us were sitting around over a few beers one evening. We’d all grown up in the world of drinks – different backgrounds but common values on what’s “right” (and wrong of course). One of us – we’re still arguing about who – commented that gluten-free beer was basically only available in bottles, and that the bottles were hidden from view at the back of the bar. Like some sort of secret.
We dug a bit deeper, and realised that not only were the gluten-free beers hidden, but those on offer were just versions of well known (and to be fair, some well loved) brands. Nothing wrong with that, but it did seem a bit of a compromise: if you want gluten free, then you can’t have the original when it’s your choice?
And that got us really thinking…
…What if we could create a beer that was gluten-free, didn’t compromise on flavour that could be enjoyed by everyone.